Liverpool Community Health needed to create a strong internal campaign to boost decreasing uptake of the seasonal flu jab.
The Splinter Team had great fun creating the concepts and slogans for this campaign, and by the end of it we came up with a lovely 50’s style campaign based on popular greetings cards at the time. This concept was made even better when LCH staff (including members of the executive team at the time) bravely volunteered to be photographed for the campaign.
“We are absolutely thrilled to have been recognised in this year’s PR Week Awards, which is one of the PR and marketing industry’s most prestigious. We are very proud of the impact that this campaign has had, and even just to be named amongst these finalists is a huge achievement.”
Michelle Porteus, Director of Human Resources and Organisational Development at Liverpool Community Health 2012 - 2014
Keeping the idea simple, we worked with photographer Matt Goodfellow from Dupe Creative to get some fantastic photos that allowed us a lot of scope for high jinks with straplines. More importantly, because the campaign was different, highly visual and fun, featuring colleagues and staff plus the “big bosses,” reaction was really favourable. LCH opted for posters to distribute throughout their buildings, postcards with flu myths on the back (like "I don't need the flu jab because I am not high risk") and information on drop in sessions, and also desktops for their network to spread the message.
The campaign was a huge success resulting in 71.6% of staff choosing to have the vaccination – up from just 47.7% the previous year and scooping two awards – an NHS Flu Fighter award and a coveted PR Week award for Best Internal Communications, beating competition from British Airways, Nokia, Philips and Avanade.
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