The Great Knowsley Tea Scandal0 06 Nov 09
Knowsley Metropolitan Borough Council wanted to promote a series of events to be held over the summer of 2009. The events are to promote understanding between individuals of different ages across the borough.
Our solution was to produce a viral campaign based upon the premise that Knowsley has run out of tea. The 2 minute piece features a reporter from Boston News interviewing a range of Knowsley residents expressing their distress at the lack of their favourite brew.
The sequence was distributed on social networks, and has been supported by more traditional marketing channels.