Pssst! 2009
For the 2009 Pssst! campaign we produced an approach focusing on the dangers females face when drunk. This approach equates the lack of control women have over their situation when drunk, to that of the helplessness of a dummy. This approach is being communicated by the use of a real, physical dummy, which finds herself in a range of compromising situations.
- Liverpool Primary Care Trust
- Campaign development / Advertising
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