Pssst! 2009

0 17 Nov 09

For the 2009 Pssst! campaign we produced an approach focusing on the dangers females face when drunk. This approach equates the lack of control women have over their situation when drunk, to that of the helplessness of a dummy. This approach is being communicated by the use of a real, physical dummy, which finds herself in a range of compromising situations.



Leave a comment

Just type in what you want to search for, and click the suggestions or hit ENTER.