Pssst! 2008

0 06 Nov 09

Splinter applied the existing Liverpool PCT Pssst! brand to increase the effectiveness of their 2008 alcohol awareness campaign. Splinter employed a diverse marketing mix media to appeal to 18-35 year olds in Liverpool, including:

• In bar audio-visual
• Cashpoint machine presentations
• Merchandise and ‘branded’ individuals
• Associated radio campaign
• Urinal heat sensitive stickers
• Posters
• Facebook advert

The campaign was very successful in reaching the target audience through both its range of materials and controversial nature.

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