Pssst! 2008

Pssst! 2008

Splinter work really well with our team, throughout the process they are extremely responsive, especially when working under the pressure of a tight schedule. They minimise any stress you could have by keeping you informed throughout the process and always ensure everything goes smoothly. I enjoy working with them.

Emma Page, Social Marketing Officer

Splinter applied the existing Liverpool PCT Pssst! brand to increase the effectiveness of their 2008 alcohol awareness campaign. Splinter employed a diverse marketing mix media to appeal to 18-35 year olds in Liverpool, including:

• In bar audio-visual
• Cashpoint machine presentations
• Merchandise and ‘branded’ individuals
• Associated radio campaign
• Urinal heat sensitive stickers
• Posters
• Facebook advert

The campaign was very successful in reaching the target audience through both its range of materials and controversial nature.