PITSTOP
We chose Splinter to develop and handle the campaign, as their approach was fresh and innovative and they really understood the target audience mindset, which was key to delivering the health messages. Splinter have been involved in every step of the project and their input and zeal has been extraordinary.
Ben O’Brien. Head of Communications
Splinter completed an 18 month strategic health campaign called ‘Pitstop’ for Knowsley Primary Care Trust. We were awarded the contract after winning a competitive tender, and have developed a humorous but hard-hitting campaign that communicates to the target audience through a motoring metaphor, which the audience could understand and can relate to.
The campaign won National Communicating Health Awards 2005: Improving Health (Highly Commended).
- Knowsley Primary Care Trust
- Campaign Identity / Marketing materials / Merchandise / Advertising / Guerilla Marketing
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