New Years resolutions
We were keen to tap into people’s motivation to make healthy lifestyle choices as part of their New Year’s resolutions. In doing so we didn’t want the communication to appear like a conventional ‘health’ publication. It was important not to preach and to make it look relatively easy to make healthy choices regarding quitting smoking and exercising. Splinter’s approach really captured the tone of voice we were after and made it a fun way to convey some very serious health messages.
Phil Morris, Marketing & Campaigns Manager
We have produced these handy booklets for Knowsley Primary Care Trust for the last four years. Featuring quirky illustrations and bold colours they encourage workers throughout Knowsley to have a healthier new year!
- Knowsley Primary Care Trust
- Design for Print / Illustration
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