To correspond with the opening of their £8 million media centre in Liverpool, FACT commissioned Splinter to redevelop their corporate identity. The identity needed to represent the organisation as creative yet professional. The identity we developed is simple enough to allow great flexibility of application, whilst ensuring that the brand is consistently represented.
The logo at a fundamental level provides a ‘building block’ for future branding/design, allowing plenty of scope for interpretation whilst still referring back to one point of origin. This becomes evident when interpreting the logo, for example, to web navigation or building signage. It also has the benefit of being able to sit alongside other identities without being overpowering.