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World Museum Liverpool opens |
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Wednesday, 04 May 2005 |
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World Museum Liverpool is a complete re-branding of the old Liverpool Museum after it's £35 million pound redevelopment, completed on April 29th this year. We were approached by National Museums Liverpool to create a fun and vibrant campaign to change the image of the museum from a dusty old relic reserved for students or school children, to a new and exciting place to enjoy on a day trip for anyone of any age.
We were asked to produce a comprehensive set of 6 ideas based on elements of the museum. By focusing on the most popular attractions like Dinosaurs and the Egyptian era, we created a fun, lively campaign to engage all ages and social groups. This campaign has been spread across billboards and underground poster sites, large vinyl banners situated in the portico of the elegant museum building, and throughout the streets of Liverpool City centre. Taxi graphics have also proved to be a colouful and invaluable way to promote the museum around the city. We have also produced numerous digital materials to reinforce the campaigns such as viral applications, desktops and screensavers.
The opening event was a huge success, clocking up their busiest weekend on record over this bank holiday. Shulah Jones, Marketing Officer said:
"World Museum Liverpool is an outstanding new visitor attraction in a truly amazing city. Our launch on 29 April demanded a marketing campaign befitting of Liverpool's unique status as a world-class tourist destination in the run up to European Capital of Culture 2008. Therefore, it was essential that we developed a campaign creative that was vibrant and engaging. We also needed to launch the new World Museum Liverpool brand and demonstrate the diversity of our collections through strengthening our mass-market appeal. With Splinter's input we managed to do this, and we have seen a dramatic rise in visitor numbers." |
