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Thursday, 10 February 2005 |
Pitstop, is a campaign run by Knowsley PCT which is aimed at raising health awareness for middle aged males. While most of the material produced for the campaign is graphical in nature, it was decided that for certain parts a photographic treatment was needed, to enhance the overall message.
Each image takes a tongue-in-cheek view of problems that can affect middle aged men who don’t have healthy lifestyles. Each image was a mini challenge, with problems occurring with location, equipment and decency!! One of the biggest problems we had was with a dog we used for 2 of the shots (Dog Breath and Dodgy Ticker) which proved that a young American Boxer dog can get bored very quickly and isn’t too happy at having to stand on a treadmill. |
