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North Huyton New Deal for Communities |
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Sunday, 18 April 2004 |
NHNDC were aware of our expertise and interest in social marketing, education and community participation. They approached Splinter to design and produce a range of materials to communicate their commitment and plans to achieve a comprehensive regeneration of the area. Key to our targeting approach was the use of photography. We decided at the outset to humanise every aspect of the work by using photography rather than symbolic graphics. The aim of this was to empower the people it represented and provide the right, down to earth, tone of voice.
We wanted to highlight the need for regeneration and this was done by targeting businesses as well as consumers in the local community. Furthermore, our tongue in cheek, bottom up use of language appeals to people who regularly feel their opinions are disregarded. Focus groups, organised by the client and made up of local people, have been involved in the design process of the projects.
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