International Centre for Digital Content (ICDC)
Sunday, 18 April 2004
ICDC are a department of Liverpool John Moores University which specialise in the promotion of the use of digital media, especially within the education market. They approached Splinter to redesign their corporate identity and to co-ordinate the design and consistency of their wide range of marketing materials. Their target market is diverse - local communities, business and the education sector - and our approach has been to develop a style which is both vibrant and reflects their activities, whilst maintaining a human and inclusive feel. ICDC's profile is constantly growing, in part thanks to the consistent use of a strong brand.