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WREXHAM COUNTY BOROUGH COUNCIL REAL WREXHAM GUIDE 2008 |
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Tuesday, 06 May 2008 |
Splinter won a competitive tender to design and create the Real Wrexham guide 2008 for Wrexham County Borough Council. The Guide was split according to specific themes identified as target markets, and colour coded accordingly. Splinter provided all copywriting, and costed and managed the selling of all advertising space.
As with all Welsh Local Authority publications, we were required to produce the Guide bilingually. Therefore, two versions were produced, with 90% of the total run written in English and 10% in Welsh. We included a conversion rate feedback form in the style of an insert 'competition' flyer, in order in order to evaluate the effectiveness of the booklet.
The Guide was received extremely well by the client and Colin Hyde, the Marketing & Communications Manager at Wrexham reported that:
"We are very happy with the work that Splinter did for us on the Real Wrexham visitor guide for 2008. The project was delivered on time and we have already received a lot of positive feedback that this is the best edition so far. The original design element they presented in their tender was worked up into the final product and we were delighted that they freshened the look and feel of the guide whilst retaining other elements that have made the guide previously popular."
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