|
Knowsley NHS Winter Campaign |
|
Wednesday, 31 January 2007 |
|
Splinter won a successful tender to manage and design a media campaign to support the NHS in Knowsley. Splinter managed the campaign to ease the increased pressures on health & social care services over this winter period. Splinter’s campaign aims to encourage local people to look after themselves in cold weather and use the right services, should they need them. Splinter’s experience designing and managing social health campaigns lead us to develop a clear and straight forward message based on a Knowsley Primary Care Trusts existing thermometer device to use the appropriate service. The campaign went out via local press, radio, newspapers and GPs, pharmacies and health clinics. |