Chris Beer, Splinter’s Managing Director attended the first Green Awards to reward business for communicating sustainability.  The awards were held at The Guildhall in the heart of the City of London on 29th September 2006. London’s prestigious Guildhall provided a historic backdrop to a packed house of senior industry professionals, journalists and the 'Greeneratti'.

The Marine Stewardship Council won the award for the Splinter designed project Fish & Kids (see http://www.splinter.co.uk/content/view/119/41/.) The National three-year project was launched in Surrey with the aim of involving schools, children and families in the process of saving the seas by encouraging more school kitchens to buy sustainable fish.

Splinter designed the project's identity and an education pack that was distributed to teachers for pupils from age 5 to 11 years. Splinter also designed the initiative's website which included creating a host of interactive educational games. Splinter created Murdock the Fisherman’s Cat to appeal to the target group and act as the campaigns mascot.

Awards were presented by sponsors and Ian Pearson MP Minister of State for Climate Change and the Environment.   Eric Falt, Director of Communications and Public Information from the United Nations Environment Programme delivered the engaging keynote speech.

Laura Stewart, project manager for the MSC says:

 “This is a fantastic achievement and really endorses what Fish & Kids is all about. Our key focus in this project has been our commitment to stakeholders and communicating the Fish & Kids message in a clear, effective way. Splinter have done a great job in designing the education materials and I think that we have shown that, however big an environmental challenge is, taking part in doing something about it can still be fun.”

Chris Beer, Splinter’s Managing Director attended the awards and said: