Splinter were appointed October 2005 by Merseyside TravelWise to help develop a new and recognisable brand for them.  The organisation are responsible for the promotion of sustainable transport across the region and felt that they needed a fresh take on their brand to boost their 25% recognition rate.

Merseyside TravelWise are working closely with the five local authorities (Liverpool, Sefton, St Helens, Knowsley and Wirral) and Merseytravel to create a strong, colourful and memorable brand promoting sustainable transport initiatives regionally to the public and internally.

This project has run for the last 10 months during which time the brand has been developed, focus tested and was officially launched in June 2006.

As part of the development process Splinter have produced a dual brand to service the public facing campaigns under the name TravelWise Merseyside and the internal documentation and technical information under then name The Local Transport Plan.  This works together in look and feel to create two elements of one message.

So far we have produced a wide variety of media from roller banners and flyers to certificates and a school pack launched at the School event on June 14th. We have also produced the official Local Transport Plan for 2006 - 2011 in time for it's deadline at the Department of Transport in March. The Local Transport Plan (LTP) is major document produced to secure funding for the regional transport infrastructure over the next five year period and we are following that up with the 5 year delivery plan for the end of July.