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Wednesday, 06 July 2005 |
“We chose Splinter to develop and handle the campaign, as their approach was fresh and innovative and they really understood the target audience mindset, which was key to delivering the health messages. Splinter have been involved in every step of the project and their input and zeal has been extraordinary.”
Ben O’Brien. Head of Communications.
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Splinter has just completed the first phase of an 18 month strategic health campaign called ‘Pitstop’ for Knowsley Primary Care Trust.
The launch event, which Splinter branded, took place at The Huyton Suite on 1st February and was attended by key stakeholders, the Mayor of Knowsley and guest speaker, Dave Watson, former Everton star. “The event was received with great warmth and enthusiasm and marks the start of an exciting period for Knowsley borough”, enthused Diana Forrest, Director for Public Health for Knowsley.
Splinter was awarded the contract after winning a competitive tender, and has developed a humorous but hard-hitting campaign that communicates to the target audience through a motoring metaphor, which the audience could understand and can relate to. |
