Confex Augmented Reality

0 06 Apr 10

Splinter were recently asked to produce an interactive display for ACC Liverpool‘s stand at Confex, an international event which brings together the world’s top event organisers. To stand out as an exhibitor ACC were keen to have an augmented reality interactive display to wow their visitors.

What is Augmented Reality? – An Augmented Reality application is one which combines real world footage with virtual on-screen graphics in real time. It gives the user the ability to manipulate what’s on screen with something as simple as the movement of their hand.

Making use of ACC’s new branding elements we came up with an interactive experience where visitors could hold up their visitor card to the screen and interact with the graphics on screen to see if they had won one of the available prizes.

The display was a huge success with the Confex crowd, and drew a lot of interest from the press, thus helping promote ACC as a brand even more. You can see the application in action in the video below.

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