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Clwydian Range brand development

Clwydian Range brand development

Clwydian Range, upland frontier of North Wales, is an unmistakable chain of purple heatherclad summits topped by Britain’s most dramatically situated hillforts and linked by Offa’s Dyke Path National Trail. Famous for its stunning views, this is one of the least discovered yet most welcoming and easiest to explore of the UK’s finest landscapes.

Splinter, in partnership with Hi-Clarity Communications, have just delivered a comprehensive branding development for the Clwydian Range Area of Outstanding Natural Beauty. Consultation sessions were held with stakeholders, staff and local businesses to ensure that local ownership of the process was shared throughout.

In particular the following outputs have been delivered:
- Brand Review
- Communications Strategy
- Brand Guidelines
- Sense of Place Toolkit

Brand guidelines

Brand guidelines

Brand guidelines

In addition to the above brand documents Splinter has also produced a range of supporting materials and media such as:
- Tourism leaflets
- Local transport maps and timetables
- Photography
- Website featuring bespoke mapping tools
- Display materials

Panoramic

Panoramic

Brochure