Splinter » Business

Clwydian Range brand development

Chris — Mon, 20 Dec 2010 12:46:22 +0000

Clwydian Range, upland frontier of North Wales, is an unmistakable chain of purple heatherclad summits topped by Britain’s most dramatically situated hillforts and linked by Offa’s Dyke Path National Trail. Famous for its stunning views, this is one of the least discovered yet most welcoming and easiest to explore of the UK’s finest landscapes.

Splinter, in partnership with Hi-Clarity Communications, have just delivered a comprehensive branding development for the Clwydian Range Area of Outstanding Natural Beauty. Consultation sessions were held with stakeholders, staff and local businesses to ensure that local ownership of the process was shared throughout.

In particular the following outputs have been delivered:
- Brand Review
- Communications Strategy
- Brand Guidelines
- Sense of Place Toolkit

In addition to the above brand documents Splinter has also produced a range of supporting materials and media such as:
- Tourism leaflets
- Local transport maps and timetables
- Photography
- Website featuring bespoke mapping tools
- Display materials

Related projects:

Clwydian Range AONB Website

Clwydian Range AONB Website

Chris — Thu, 12 Aug 2010 09:10:49 +0000

Splinter were commissioned to work with the staff of the Denbighshire County Council to create a new website for the Clwydian Range AONB (Area of Outstanding Natural Beauty). The website was launched in June 2010.

The website has features such as a gallery, panoramic and video viewer, walking route guide and an interactive map for places of interest. The walking guide uses Google maps to display the numerous walks throughout the range and allows the user to select a walk and see the route displayed on the map; it also gives each walk a difficulty rating to help users. The places of interest are marked on a map and show pictures and details of the various hill forts and country parks dotting the range.

Clwydian Range AONB Homepage

Clwydian Range AONB Interactive Walking Map

Clwydian Range AONB Interactive Walking Route

Clwydian Range AONB Panoramic Viewer

Related projects:

Clwydian Range brand development

Choice 2011

Chris — Wed, 21 Jul 2010 15:54:16 +0000

After a second successful design Splinter was commissioned to produce the Choice brochure for Edge Hill for the third year running. The 2011 version shows a progression from the previous 2 as while it focuses on the students it also showcases the excellent working environments and the new buildings throughout the Edge Hill campus.

Related projects:

Choice 2010

Edge Hill Annual Report 2009

Chris — Wed, 21 Jul 2010 15:40:16 +0000

Having successfully produced the 2008 annual report Splinter was commissioned to design the 2009 version of the Edge Hill University annual review. Again, the report is environmentally friendly, making use of a drip varnish and vegetable inks throughout.

Related projects:

Edge Hill Annual Report 2008

Confex Augmented Reality

Jon — Tue, 06 Apr 2010 15:33:28 +0000

Splinter were recently asked to produce an interactive display for ACC Liverpool‘s stand at Confex, an international event which brings together the world’s top event organisers. To stand out as an exhibitor ACC were keen to have an augmented reality interactive display to wow their visitors.

What is Augmented Reality? – An Augmented Reality application is one which combines real world footage with virtual on-screen graphics in real time. It gives the user the ability to manipulate what’s on screen with something as simple as the movement of their hand.

Making use of ACC’s new branding elements we came up with an interactive experience where visitors could hold up their visitor card to the screen and interact with the graphics on screen to see if they had won one of the available prizes.

The display was a huge success with the Confex crowd, and drew a lot of interest from the press, thus helping promote ACC as a brand even more. You can see the application in action in the video below.

Related projects:

Break the monopoly

ISBE Conference 2009

Chris — Tue, 17 Nov 2009 15:20:26 +0000

ISBE commissioned Splinter to produce supporting materials for their annual conference held in Liverpool. These materials included:

270 page brochure / abstract directory
CDROM with additional resources
Event banners and other branded materials

Related projects:

Liverpool & Merseyside Conference Portfolio

Grow

Chris — Tue, 17 Nov 2009 15:18:33 +0000

The Local Work Guarantee is a new scheme offering a different type of opportunity for out of work people in Hull wanting to find long-term employment and employers looking to address skills shortages. Splinter developed an identity for the scheme focussing on the positive outcomes for participants, businesses and the scheme’s partner organisations.

We have produced a wide range of media for the launch including logo & branding development, website, marketing pack, merchandise, launch event materials and advertising solutions. In order to ensure the campaign is believed by stakeholders, and has local relevance, we commissioned new photography of the actual individuals taking part in the scheme, and utilised them throughout.

Related projects:

Clwydian Range brand development

Make Global

Chris — Tue, 17 Nov 2009 15:10:13 +0000

Junction K a strategic communication company commissioned Splinter to develop Make It Global as part of a wider web initiative on behalf of the Northwest Regional Development Agency. Make It Global is a content rich, interactive micro-site which sits within the main www.makeit.org.uk site. The site explains, and promotes the potential of careers within the manufacturing industry.

Our solution features a bank of six screens, with each screen focusing on a particular manufacturer and stage of the manufacturing process such as product development, design, sourcing, and fair trade. Each screen features a combination of video, animation, interaction and gaming to produce six engaging individual pieces. These are supported by more in depth fact files and teaching resources.

Splinter provided all elements of makeglobal including: concept development, research, copy, video, flash animation and illustration.

Related projects:

World In One City

Westworld, Bench & Hooch

Chris — Mon, 16 Nov 2009 14:47:30 +0000

To correspond with Westworld expanding their chain of shops to twelve more locations across the country, they commissioned Splinter to update their brand and apply it to a range of retail and marketing media. In addition we also undertook a range of projects for two of their most prominent brands Bench and Hooch.

Archived versions of the sites: BENCH | HOOCH

Related projects:

Clwydian Range brand development

Edge Hill Annual Report 2008

Chris — Mon, 16 Nov 2009 13:57:10 +0000

We won the competitive tender to design Edge Hill’s Annual Report and Financial Statements 2008. The brochures we produced featured bold photography, and classical layout throughout. The publication was also produced to high environmental standards using vegetable based metallic inks and 100% recycled stock throughout.

Related projects:

Edge Hill Annual Report 2009