Splinter » Social Marketing http://www.splinter.co.uk A Liverpool-based branding, print and web design agency Thu, 19 Jan 2012 11:36:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Merseycare video sequences http://www.splinter.co.uk/merseycare-video-sequences/ http://www.splinter.co.uk/merseycare-video-sequences/#comments Fri, 08 Apr 2011 15:24:57 +0000 Jon http://www.splinter.co.uk/?p=2035
  • Confex Augmented Reality
    • ]]>     Mersey Care NHS Trust provides specialist mental health and learning disability and substance misuse services for the people of Liverpool, Sefton and Kirkby. They commissioned Splinter to design and produce 5 video / motion graphic sequences to be displayed in waiting rooms throughout the region.

    The sequences dealt with subjects such as the illustrating the Patient Journey, Jargon Busting and Data Security. They combine motion graphics, practitioner / service user interviews and raw video footage.

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    Related projects:

    1. Confex Augmented Reality

    ]]>     http://www.splinter.co.uk/merseycare-video-sequences/feed/ 0     Liverpool’s Challenge http://www.splinter.co.uk/liverpools-challenge/ http://www.splinter.co.uk/liverpools-challenge/#comments Thu, 03 Dec 2009 07:47:23 +0000 Kevin http://www.splinter.co.uk/?p=1172
  • New Years resolutions
    • ]]>     We have been working closely with Liverpool Primary Care Trust with their ‘Liverpool’s Challenge’ campaign for over a year now, producing information packs, newsletters, e-newsletters, signage and advertising on their behalf. Liverpool’s Challenge gives people the chance to get active, eat healthier, and help the city lose one million pounds of weight.

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    Related projects:

    1. New Years resolutions

    ]]>     http://www.splinter.co.uk/liverpools-challenge/feed/ 0     Pssst! 2009 http://www.splinter.co.uk/pssst-2009/ http://www.splinter.co.uk/pssst-2009/#comments Tue, 17 Nov 2009 15:11:00 +0000 Chris http://87.224.76.95/495Splinter/?p=413
  • Pssst! 2008
    • ]]>     For the 2009 Pssst! campaign we produced an approach focusing on the dangers females face when drunk. This approach equates the lack of control women have over their situation when drunk, to that of the helplessness of a dummy. This approach is being communicated by the use of a real, physical dummy, which finds herself in a range of compromising situations.

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    Related projects:

    1. Pssst! 2008

    ]]>     http://www.splinter.co.uk/pssst-2009/feed/ 0     MRSP Xmas campaign http://www.splinter.co.uk/mrsp-xmas-campaign/ http://www.splinter.co.uk/mrsp-xmas-campaign/#comments Fri, 06 Nov 2009 15:27:33 +0000 Chris http://87.224.76.95/495Splinter/?p=405
  • Pssst! 2008
    • ]]>     Splinter worked with Merseyside Road Safety Partnership to produce the 2008 christmas ‘don’t drink and drive’ campaign to grab the attention of drivers and pedestrians alike. The campaign didn’t leave any room for debate, being a hard hitting campaign designed to complement the National campaign and change peoples’ behaviour.

    We also completed a range of additional road safety campaigns for MRSP and Merseyside Police in 2008 / 2009 including:
    - Spot the difference (Seat belts)
    - Child Killer (Seat belts)
    - Road. Phone. Death. (Mobile phones)
    - Motorcycle awareness

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    Related projects:

    1. Pssst! 2008

    ]]>     http://www.splinter.co.uk/mrsp-xmas-campaign/feed/ 0     PITSTOP http://www.splinter.co.uk/pitstop/ http://www.splinter.co.uk/pitstop/#comments Fri, 06 Nov 2009 14:52:40 +0000 Chris http://87.224.76.95/495Splinter/?p=391
  • MRSP Xmas campaign
    • ]]>     Splinter completed an 18 month strategic health campaign called ‘Pitstop’ for Knowsley Primary Care Trust. We were awarded the contract after winning a competitive tender, and have developed a humorous but hard-hitting campaign that communicates to the target audience through a motoring metaphor, which the audience could understand and can relate to.

    The campaign won National Communicating Health Awards 2005: Improving Health (Highly Commended).

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    Related projects:

    1. MRSP Xmas campaign

    ]]>     http://www.splinter.co.uk/pitstop/feed/ 0     Energise Knowsley http://www.splinter.co.uk/energise-knowsley/ http://www.splinter.co.uk/energise-knowsley/#comments Fri, 06 Nov 2009 13:18:20 +0000 Chris http://87.224.76.95/495Splinter/?p=375
  • PITSTOP
    • ]]>     Knowsley Primary Care Trust needed a campaign to communicate their Obesity Strategy to both key stakeholders and the public in general. Splinter were commissioned to produce the campaign identity, related photography and the design of brochures, leaflets and exhibition materials. A highly visual approach was taken, basing the campaign around photography. Amusing portraits of local people were taken with them holding healthy foodstuffs and engaging in healthy activities.

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    Related projects:

    1. PITSTOP

    ]]>     http://www.splinter.co.uk/energise-knowsley/feed/ 0     Pssst! 2008 http://www.splinter.co.uk/pssst-2008/ http://www.splinter.co.uk/pssst-2008/#comments Fri, 06 Nov 2009 12:57:19 +0000 Chris http://87.224.76.95/495Splinter/?p=366
  • Pssst! 2009
    • ]]>     Splinter applied the existing Liverpool PCT Pssst! brand to increase the effectiveness of their 2008 alcohol awareness campaign. Splinter employed a diverse marketing mix media to appeal to 18-35 year olds in Liverpool, including:

    • In bar audio-visual
    • Cashpoint machine presentations
    • Merchandise and ‘branded’ individuals
    • Associated radio campaign
    • Urinal heat sensitive stickers
    • Posters
    • Facebook advert

    The campaign was very successful in reaching the target audience through both its range of materials and controversial nature.

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    Related projects:

    1. Pssst! 2009

    ]]>     http://www.splinter.co.uk/pssst-2008/feed/ 0     Social Marketing http://www.splinter.co.uk/social-marketing/ http://www.splinter.co.uk/social-marketing/#comments Sun, 17 May 2009 14:10:55 +0000 Chris http://87.224.76.95/495Splinter/?p=735
  • World Museum Liverpool launch
    • ]]>     We have undertaken a range of social marketing campaigns targeting younger people, focusing on drugs, sex health issues. Some of these campaigns have included:
    • Crystal Clear glass damage campaign
    • City Beat anti-violence campaign
    • Adult Protection anti-bullying campaign
    • Working Well

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    Related projects:

    1. World Museum Liverpool launch

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