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Newsletters

Posted by Chris at 4:31 pm

We currently design and produce a number of newsletters for clients such as Liverpool PCT, NHS Knowsley and Merseyside TravelWise. We deliver a service which provides our clients the following benefits:

- Fast turnarounds and value for money
- Designs which conform to, and complement style guidelines
- Print management to ensure you get the most cost effective printing
- Help to find additional content required

Most of all we listen to what our clients want and bring those ideas to life.

We are also able to produce digital versions of newsletters. For an example of a digital newsletter we produce please view: http://www.splinter.co.uk/lpct-e-newsletter/

Liverpool & Merseyside Conference Portfolio

Posted by Chris at 12:33 pm

The Conference Portfolio has been produced to highlight the exciting and diverse conference venues in the Liverpool and Merseyside region. We were asked to produce a book that contained a lot of complex information that is easy to navigate through whilst attaining an attractive design layout. We were made aware that the book had to compete with other international conference destinations and needed to project Liverpool and Merseyside as a leader in this market. Our approach was to position the region as cosmopolitan, contemporary and confident, the book was printed in 5 colours using a litho silver to add to the overall high quality.

The project won a Best Brochure Silver Award at the National MIMA (Meetings Industry Marketing Awards) 2008.

EHU brand development

Posted by Chris at 10:00 am

Splinter have recently completed the rebranding of Edge Hill to correspond with its recent achievement of University status. In addition to producing the new logo, Splinter have also worked closely with the marketing department at Edge Hill to produce a comprehensive set of materials to ensure consistency of design throughout the University. This has included signage, marketing applications and digital materials.

AIMES marketing materials

Posted by Chris at 5:54 pm

As many of the services AIMES provide are ‘non-physical’ we decided to produce a series of abstract images, which had a scientific and technological feel to them. Specifically we chose to use fibre-optics as the subject to be photographed, as they are in essence the backbone of the technology solutions AIMES provide.

The shoot was accomplished through the use of a specially fabricated fibre-optic bundle, which was lit with a custom light source that contained a colour wheel, allowing us to easily change the colours. These were mounted in a ‘dark tent’ and shot with a macro lens to produce the appropriate magnification. The shots were taken with the aperture wide-open so that the depth of field was very shallow, in turn giving a greater sense of depth to the image.

Ruthin bus livery

Posted by Chris at 5:36 pm

As a preferred supplier to Denbighshire County Council we were asked to design a new range of livery for buses travelling through Ruthin. The colourful designs reflect the diversity of landscape, wildlife and activities available in and around Ruthin.The route between Ruthin and Mold in North Wales now has the vibrant addition of the Ruthin bus.

Business Link eShots

Posted by Chris at 4:47 pm

We currently act as preferred supplier of emarketing services to Business Link Northwest. We have also designed e-communication templates for the following organisations:

- Knowsley Housing Trust
- NHS Knowsley
- O’Connors LLP
- EUCLID International
- HiTech Steels
- North Huyton New Deal for Communities
- National Museums Liverpool

MRSP Xmas campaign

Posted by Chris at 4:27 pm

Splinter worked with Merseyside Road Safety Partnership to produce the 2008 christmas ‘don’t drink and drive’ campaign to grab the attention of drivers and pedestrians alike. The campaign didn’t leave any room for debate, being a hard hitting campaign designed to complement the National campaign and change peoples’ behaviour.

We also completed a range of additional road safety campaigns for MRSP and Merseyside Police in 2008 / 2009 including:
- Spot the difference (Seat belts)
- Child Killer (Seat belts)
- Road. Phone. Death. (Mobile phones)
- Motorcycle awareness

PITSTOP

Posted by Chris at 3:52 pm

Splinter completed an 18 month strategic health campaign called ‘Pitstop’ for Knowsley Primary Care Trust. We were awarded the contract after winning a competitive tender, and have developed a humorous but hard-hitting campaign that communicates to the target audience through a motoring metaphor, which the audience could understand and can relate to.

The campaign won National Communicating Health Awards 2005: Improving Health (Highly Commended).

Energise Knowsley

Posted by Chris at 2:18 pm

Knowsley Primary Care Trust needed a campaign to communicate their Obesity Strategy to both key stakeholders and the public in general. Splinter were commissioned to produce the campaign identity, related photography and the design of brochures, leaflets and exhibition materials. A highly visual approach was taken, basing the campaign around photography. Amusing portraits of local people were taken with them holding healthy foodstuffs and engaging in healthy activities.

Pssst! 2008

Posted by Chris at 1:57 pm

Splinter applied the existing Liverpool PCT Pssst! brand to increase the effectiveness of their 2008 alcohol awareness campaign. Splinter employed a diverse marketing mix media to appeal to 18-35 year olds in Liverpool, including:

• In bar audio-visual
• Cashpoint machine presentations
• Merchandise and ‘branded’ individuals
• Associated radio campaign
• Urinal heat sensitive stickers
• Posters
• Facebook advert

The campaign was very successful in reaching the target audience through both its range of materials and controversial nature.