AIMES marketing materials

0 06 Nov 09

As many of the services AIMES provide are ‘non-physical’ we decided to produce a series of abstract images, which had a scientific and technological feel to them. Specifically we chose to use fibre-optics as the subject to be photographed, as they are in essence the backbone of the technology solutions AIMES provide.

The shoot was accomplished through the use of a specially fabricated fibre-optic bundle, which was lit with a custom light source that contained a colour wheel, allowing us to easily change the colours. These were mounted in a ‘dark tent’ and shot with a macro lens to produce the appropriate magnification. The shots were taken with the aperture wide-open so that the depth of field was very shallow, in turn giving a greater sense of depth to the image.



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